Proposal / Rip Van / April 2026

Get Rip Van
into the hands
that matter.

A four-market retail lift program engineered to put 20,000 samples of Rip Van directly inside peoples homes within 3 miles of every Target, HEB, Whole Foods, and Kroger that matters — with the data to show retail partners and nurture your customers.

Prepared forRip Van

DateApril 8, 2026

MarketsDFW · Mpls · LA · Chicago

Duration1 month distribution

Placement Overview → Skip to Proposal →

Rip Van branded Luxer locker — Free snack in locker

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The problem

It's noisy
out there.

Capturing consumer attention has never been harder. Retail is crowded. Digital is saturated. And most sampling programs deliver samples but no data — leaving brands with nothing to retarget, nothing to learn, and nothing to show a buyer.

10K

Digital fatigue

The average consumer sees over 10,000 ads per day — and ignores almost all of them. Impressions are cheap. Attention is not.

30K+

Retail clutter

A typical supermarket carries 30,000+ SKUs. Winning shelf isn't enough — you have to get the bar into the cart before the customer even walks in.

80%

Data gaps

Over 80% of traditional sampling campaigns fail to collect any first-party data. No emails, no retargeting, no follow-up, no lasting value.

The solution

Product in hand
for less than a click.

Placement is a turn-key platform that drives hyper-targeted product sampling and sales through a nationwide network of automated kiosks in high-affinity residential complexes. We connect your brand to high-intent consumers the moment they walk into their building — and capture the data to prove the lift.

Resident picking up Olipop from Placement locker

of marketers say Out-of-Home is essential to reinforcing brand messaging.

of purchases still come from physical retail — sampling drives the pull-through.

of customers are more likely to buy a product after sampling it firsthand.

Platform features

Not a drop.
A data engine.

Every Placement campaign is built around six capabilities that traditional sampling can't match. You own the consumer relationship, the data, and the follow-up.

◎

Hyper-targeted distribution

Reach consumers by zip code, building type, resident demographics, and behavioral traits — from dog owners to gym-goers to luxury renters.

⬢

First-party data collection

Capture emails, preferences, and opt-ins directly from consumers. No third-party platforms. No guesswork. No retargeting tax.

◈

Custom brand insights

Add your own questions to learn what consumers actually think — flavor preferences, brand recognition, price perception, and more.

✉

Resident email blasts

We send professionally designed, brand-forward emails to every building's resident list — before your product ever hits their hands.

◉

Live campaign tracking

Real-time dashboard to monitor redemptions, response rates, and performance across every location in every market.

✧

UGC & social amplification

Turn real-world samples into digital buzz. Track posts, stories, and mentions tied to the campaign — then amplify the winners.

How it works

Six steps from
sample to shelf lift.

An end-to-end sampling engine — from resident notification to category manager proof. Every step feeds the next with first-party data you own forever.

Click to explore

Targeting filter UI showing intent signals

Resident picking up sample from Luxer locker

Sentiment dashboard with category-manager-ready proof

Step 01 of 06

Resident notification

We text, email, and push in-app notifications to every resident within 3 miles of your priority stores — letting them know your product is about to drop, for free, inside their building.

See the user experience for yourself.

Walk the exact flow a resident sees when a Rip Van sample hits their building — notification, claim, unlock, taste, feedback. Less than 60 seconds end-to-end.

Launch the live demo →

Objectives

Four markets.
One clean lift story.

Target ~200 locations across Dallas-Fort Worth, Minneapolis, Los Angeles, and Chicago to amplify Rip Van promotional campaigns — driving awareness, trial, and measurable retail velocity across Target, HEB, Whole Foods, and Kroger footprints. One month per location.

Unique users reached

Targeted samples delivered

Digital impressions

Intent-to-purchase conversion

Action plan

How we execute.

We handle the distribution, data capture, and reporting end-to-end. You approve the creative, ship the product, and we run the campaign.

Sample distribution

SKU	Total	Per market
Rip Van Wafers	20,000	5,000

Targeting layers

Snack preferences and better-for-you category affinity — we only reach residents who match the profile.

Proximity layer for Target, HEB, Whole Foods, and Kroger — every resident lives within 3 miles of a priority store.

High vs. low Target performance tier overlay — the within-market A/B that isolates store-level lift.

Custom survey and opt-in flow to capture emails, preferences, and purchase intent — first-party data from day one.

The coverage

Every store.
Every apartment.
Mapped.

Two live dynamic maps showing exactly which stores and apartment complexes this campaign touches. Click around, zoom, explore — every pin is a real location in our ecosystem.

Retailer footprint

Every Target, HEB, Whole Foods, and Kroger store overlaid on our apartment ecosystem.

Target

Primary retail anchor · 150+ stores reached

HEB

Texas deep coverage · 94 stores in DFW alone

Whole Foods

Premium retail overlap · all 4 markets

Kroger

Added lift via LA (Ralphs) + DFW

Open full map →

Four
regions.
One story.

Each market plays a distinct role in the test. Together they give you multi-market coverage, cross-retailer halo data, and a within-market A/B that isolates store performance as the lift driver.

DFW is the only metro where all four of your retailers co-exist in our ecosystem. 43 Targets, 104 HEBs, 14 Whole Foods, and 3 Krogers within 3 miles of our apartment footprint. This is where we prove the cross-retailer halo effect — if someone samples Rip Van near a Target that's also near an HEB, does lift show up at both?

Residents57,530

Target Stores43

Add'l Retailers121

Apartments Targeted50

Minneapolis is Target's HQ market and sits at the heart of our high-performer test. 44 Target stores and 6 Whole Foods within 3 miles of our apartment footprint. This is where we test the hypothesis: does sampling near already-strong stores drive incremental lift, or are those doors already capped?

Residents35,238

Target Stores44

Add'l Retailers6

Apartments Targeted50

LA gives us the deepest cross-retailer density in the country. 80 Targets, 35 Whole Foods, and 22 Krogers within 3 miles of our apartment footprint — the richest premium-grocery overlap of any market in the program. The scale and balance make it the anchor market for measuring cross-banner halo lift.

Residents45,729

Target Stores80

Add'l Retailers57

Apartments Targeted50

Chicago rounds out the test with 44 Targets and 24 Whole Foods within 3 miles of our apartment footprint — a performance mix that mirrors the national average. We use Chicago to validate that whatever lift we see in DFW, Minneapolis, and LA holds up in an independent fourth market — making the result nationally defensible.

Residents50,480

Target Stores44

Add'l Retailers24

Apartments Targeted50

Four markets · one program

Total footprint

The combined reach of DFW, Minneapolis, LA, and Chicago — one month of distribution, measured end-to-end.

Residents188,977

Target Stores211

Add'l Retailers208

Apartments Targeted200

The reach funnel

From four markets to
two million touchpoints.

Follow the journey from market selection to sample-in-hand. Every tier amplifies the next — and every resident exits with your brand top of mind.

✦

Tier 01 · Markets

Four priority metros

Minneapolis · Dallas-Fort Worth · Los Angeles · Chicago — selected for overlapping Target, HEB, Whole Foods, and Kroger density.

—

✦

Tier 02 · Footprint

Apartment communities activated

200 high-density residential buildings, each hand-picked to sit within 3 miles of a priority retailer.

—

✦

Tier 03 · Audience

Unique residents exposed

Real human beings — opted-in, verified, and within walking distance of your retail shelf. No bots, no bounce, no wasted reach.

—

✦

Tier 04 · Messaging

Digital touchpoints delivered

10–12 touchpoints per resident across email, in-app push, SMS, building-blast signage, and retargeting — all routed through Placement's owned channels.

—

✦

Tier 05 · Conversion

Samples placed in hand

Free Rip Van Wafels dropped directly into apartment lockers — within proximity of the 200+ key retail locations. Trial, taste, and feedback in one motion.

—

Investment & ROI

$25K in.
$106K+ in value out.

We modeled this against Rip Van's real retailer footprint, conversion benchmarks across retail, DTC, and Amazon, and the cost per sample Placement has observed across comparable CPG campaigns. Here's what the economics look like.

Campaign scope

Same $25K that buys you 6M scroll impressions buys you 2M intent-loaded impressions — plus samples, emails, zip codes, UGC, and survey data.

Unique users

Samples delivered

Digital impressions

Locations

Total investment

$25,000

Cost per sample

$1.25

Total value created

$106,828

New customers acquired

2,600

Cost per customer

$9.62

Effective CPM

$12.50

Blended ROAS4.27×

across retail, DTC, Amazon, UGC & digital

Value by channel
Retail velocity lift
$23,328
Ecomm — Amazon
$32,500
Ecomm — DTC
$21,000
Digital impressions
$20,000
UGC / earned media
$10,000

The timeline

From signature to
samples in hand.

Four milestones. One month from contract to consumer.

April 16

Sign contract

Lock in markets, pricing, and deliverables. Campaign goes into production.

April 20

Remit payment & ship product

Product ships to our distribution hubs. Creative and messaging are finalized.

April 23

Start resident messaging

In-app push, email, SMS, and building signage begin warming residents in all 4 markets.

April 30

Start sample distribution

20,000 Rip Van Wafels loaded into lockers. Residents pick up, taste, and provide feedback.

Get Rip Van
into the hands
that matter.